Design Tips and Examples for Engaging Email Signatures
Step up your email signature game and strengthen your communications with these design tips. Plus, get a step-by-step tutorial to create one.
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Save your communications from landing in the digital trash by learning these marketing email design trends and best practices.
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Too Many Design Tools, So Little Time
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Basic color psychology and design principles can pay off big time in email designs. For example, if your brand is youthful you can try a pop of neon to bring energy to your emails. If you want a more dignified look, monochromatic grays or blues carry a mature tone. No matter what your ultimate color scheme turns out to be, take care that your emails remain legible and accessible to your readers by using high-contrast text and backgrounds. Also remember to arrange your text in a logical manner, where one idea flows into the next and the most important concepts stand out. These graphic design basics will help your readers find the information they need and will make your emails a positive experience for them.
Designing your own email template is easier than you think, especially when you use a free online design tool like Shutterstock Create. First, open a designer-made template that suits your brand's voice. Tweak the template colors to match your branding or your messaging, and add relevant graphics or images to keep your readers scrolling. Next, fill in the text boxes with your messaging, whether it's promotion for your big sale, a funny anecdote about being a small business owner, or information about a cause that's close to your heart. Take your time to perfect your layout, and save once it's ready. If you want to send marketing emails with a professional, consistent look, keep your perfected template on hand to update with new info and promos.
Making your own custom email signature is super easy. Just open an email signature template in Create and swap the text for your own info: your name, title, company, pronouns, and/or contact information. Keep the text simple and legible, and remember that with an email signature, less is more. The same goes for any color you add to your signature template. Stick to one or two colors, including on the text layers. This will keep your signature clean and professional. When you're finished, export and upload to your respective email platform.